Wouaaah, how pompous title! So no doubt about it? Is it absolutely seeing his picture in the Google SERPs?
My answer is clearly yes! At worst, you will be recognized, at best, you'll improve your CTR.

Beacon Rel = Author Google+, What is it?
First things first, the Google+ social network Google is struggling to make its way, the Mountain View giant is struggling, as a few months after launch with great fanfare its social toy and seeing that he still had a hard time convincing people to subscribe, here by chance that comes the famous author tag rel.The principle is very simple, if you're a writer (so blogger in nature) and you have a Google+ account, then here's what you'll get in the search engine reference:

Nice is not it? Imagine this result among the ten results (excluding paid ads) on a Google page and on any given search!
The Google Display, A Big Difference!
This is fine, but numbers matter what happens? On average, I noticed an increase in CTR of 27%.However, I will weigh these figures, citing some things to check in the next few months:
- Time, these figures relate to a period too short, and therefore deserve to be checked in the next 3 months.
- The usual term for the eye to adapt to this new and never noticed more, like AdSense ads.
- The number for the moment there is still little pictures "author" in the SERPs, this may soon change.
- Google, nothing says that the giant continues on this path there, and what about Google+ business accounts?
How It's Done To have?
Want to see your picture in the Google SERPs? It's really simple, here is the procedure:- Create your Google+ account on accounts.google.com
- Link your Google+ account to your site / blog
- If you have (eg yourname@yoursite.com) email address on the domain of your site, go to plus.google.com/authorship, otherwise you should use option 2 via google.com/webmasters
- It now only remains for you to insert the tag itself on your site, pages or articles, as <a href="https://plus.google.com/XXX?rel=author">, where XXX will be replaced by your Google+ ID visible in the URL of your profile (eg https://plus.google.com/105622234751934696129?rel=author)
Note: For WordPress users who do not want to put your hands in the code box Web thought of you and offer a plugin that takes care to insert the code there or should, and can manage multiple accounts authors on the same site, to discover and download Google Author Link.
Finally see if it works, why Google offers a free tool that allows you to check on Rich Snippets webmasters/richsnippets.
Conclusion: Whether you're a fan or allergic Google+, show his picture becomes indispensable in our pages, as it increases the visibility in SERPs.
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