Your website is operational, it is optimized (tags, keywords, navigation, speed, etc.), its aesthetic is suitable, the content is rich, focused on your future customers? So after the "yes, but" now see some tracks, simple and free, to explore in order to increase its visibility and the same, find new clients:
- Start by registering your site on Google, so it may seem silly, but it's important for your SEO. Go to Google Webmaster Tools, register, submit your sitemap (plan covering all the pages of your site), doing the same thing with Bing.
- Do not forget to save your Google Address Auto-business is simple and you do not even need a website, a simple e-mail address is required. Advantage: Google will put your content forward to users of your city. Join Google address and the need here is a tutorial to help you.
- You will need to know your stats (visitors, source, origin, etc.), analyze to optimize your site so enjoy so to sign up for Google Analytics.
- Submit your site to quality directories, remember to change the content, description, heal your titles and use your major keywords.
- Register in forums that discuss your specialty, learn, do you know, get information and tips, comment and leave links to your site, then tie potential partnerships.
- Contact other sites with the same content as you, and offer to exchange links on your partners' pages.
- For entrepreneurs self there are now websites dedicated, reserved for forums and specialized directories, or you need to register, participate and make yourself known.
- I will skip here netlinking and many other related SEO techniques that will be another article.
Visibility Through To Boost Its Social Networks
It will go through it, social networks are booming, the figures are staggering and it is important not to miss the train. You probably know the key, Facebook, Twitter and Google+ but have you ever heard of Pinterest or Linkedin?- Begin by registering on the major social networks; find your interests by following other members, tie contacts and relationships as you go. Always remember to fill out your profile (name, company, website, etc.) correctly.
- Do not make the mistake of publishing one way ie only about your services, your website address, promotions, etc ... No, there are some rules to follow if you want to keep your virtual friends and followers (people who follow you on Twitter), share useful information; write articles about your specialty.
- Also, remember to thank the users who accept your request to add or follow you back, courtesy is always appreciated.
- If you are mainly B to B, do not overlook the professional social networks like LinkedIn is here that you will find potential customers.
- Above all, never forget that you are on the internet and everything happens very quickly, think about mastering your communication and make a day of your business and your name, there is a free service that will inform you of what is said or published on you, it is Google Alerts.
- Also, think about simple things such as: include in your email signature your site and all the social networks on which you are present and active.
- Although this is not a social network itself, register on scoop.it and make a day of topics that interest you, publish it and share articles, this will increase your visibility (see: how to use scoop.it).
This list is not exhaustive and far from complete; it will be enriched by new, more specifically dedicated to SEO and social networking products. In the meantime, simply and easily apply these few precepts, should allow you to increase your visibility and the same, to get new customers.
I hope you enjoyed this article, feel free to comment, criticize, share or send me an email. And you, how do you find your customers?
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