There are a few days ago, Google announced a new feature included in the SEO sites on its search engine.
The loading speed of the web site is included in Google's algorithm to make the page ranking.
For Google, the new criterion is a way to reduce operating costs but also to provide users a better navigation.
However, there is relative thing, this test is not as important as the relevance of a page, but today, at a battle of SEO, this criterion is certainly not to be underestimated .
In other words, this criterion will not make you gain space but do not comply could jeopardize your ranking.
So what to do to increase the speed of loading a page?
1) A good website development. This could be useful to:
- Clean the code of its site;
- Optimizing queries;
- Optimize the image size by type (picture, photo ...)
- Compress javascript, CSS;
- Limit external calls;
- Optimizing the configuration of the Web server (Apache, IIS ...);
- Enable cache modules;
- Increase your server resources, etc..
There are scripts allowing you to increase the response speed of your PHP scripts and applications.
2) The quality of your web hosting. Without a quality web host, no miracle.
This latter aspect, it manages. The rest is up to you to optimize.
In addition, Google provides developers the tools to check the speed of loading sites http://code.google.com/intl/fr/speed/tools.html
Good luck!
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